After finishing school, I decided to start a small fashion business because I really liked fashion, online shopping, and the idea of running my business. It wasn’t just a source of income; it was also a passion and a dream come through. Like putting together a puzzle, I planned everything carefully and formed a team with people who could help in different ways.

At first, my business did well because friends told friends, and everyone was talking about it. But, like any business person, I wanted to do even better. To make more people know about my business and buy things, I needed to use the internet, which is the digital space.

I proactively immersed myself in learning. This involved intentional reading, enrolling in crash courses, asking pertinent questions, and staying abreast of industry trends by following accomplished social media entrepreneurs. 

Swiftly, the results started to show – increased sales, business growth, and finally, the satisfaction of surpassing my revenue targets with the highest sales ever recorded.

Over time, my journey led me to extend my expertise to assist other small business owners, marketing agencies, and large enterprises in establishing a commanding online presence, and my unique perspective of being both a business owner and a marketer allows me not only to strategize as a marketer but also to comprehend the critical elements that set a business up for success in the digital space.

My focus has been on crafting a digital identity that exudes authority, differentiates them from competitors, and, most importantly, drives substantial sales.